BFGOODRICH: Taking engagement on the road with digital marketing during the pandemic

BFGOODRICH: Taking engagement on the road with digital marketing during the pandemic
10
Dec 21

Eamon Allan

Community Management

Digital Strategy

Lead Generation

Paid Media

Social Media

Covid-19 took the world by storm in 2020 and had a devastating effect on the global community. The pandemic also had a profound effect on business as we scrambled to adapt to the new ways of working that it ushered in. When it comes to our business, we are proud to say that we weathered these storms and even made advancements for our clients. In this case study, we look at how League Digital dealt with the challenges of 2020 for BFGOODRICH and made significant gains for them.

We onboarded BFGOODRICH in 2019, intending to expand its digital presence, creating brand awareness and communicating value. We did exceptionally well by exceeding some of our targets by more than 200%. With the BFGOODRICH brand we learnt how to communicate with the audience and how to successfully turn them not only into leads, but into a community.

For 2020 we grew on the success that we had in 2019 in the following ways:

Contact us to discuss how we can help you build a holistic digital strategy to support your operations and achieve digital transformation that will put you ahead of the curve.

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