Why your website isn't ranking

Why your website isn't ranking
Apr 22

Thomas Henry

Digital Platforms

If you're like most businesses, you put a lot of effort into your website. You design it to look great, make sure the content is up-to-date, and do everything you can to drive traffic to it. And yet, your website isn't ranking as high as you'd like it to be. Even if you have the best website in the world, it's not going to do much good if it's not ranking high on search engine results pages (SERPs). So why is your website not ranking?

There are a number of reasons why your website might not be ranking as high as you'd like. But whatever the reason may be, there are things you can do to improve your website's ranking and get it in front of more eyes. In this blog post, we'll take a look at some of the reasons why your website might not be ranking and what you can do to fix it.


One of the most important aspects of blogging is to make sure that your content is relevant to the keywords and topics you are targeting. If your blog isn't ranking, it means that it's not relevant enough to what people are searching for. Google looks for the most relevant information that people search for by crawling your website content for the keyword and query that users are looking for.

Keyword placement

Keyword placement is the most important factor for ranking in search engines. Make sure that you are using the right keywords that rank for your area of interest. It is important to place your keywords in the right places to ensure that you are getting the most exposure. The first thing that you should do is determine what keywords you want to rank for and where these keywords should be placed. Once you have determined this, make sure that you are including these keywords in:

  • Title Tags
  • Headings
  • Meta descriptions
  • Subheadings
  • Text content on page
  • Image alt tags

Image optimisation

It is important to optimise images for search engines. This is because search engines can't see images, but they can read text. If you want your blog posts to rank well on Google, you need to optimise your images. Image optimisation will help increase the number of people who see your content and it will also help increase the number of people who click through and visit your site.

Content and site updates

Ensure that you constantly add new material to your site and Google will reward you. You should update regularly with new posts that are relevant to the topics that you cover including blog posts, website pages, videos, infographics, e-books, whitepapers, checklists and so on.

Time on site

You should also monitor time on site so that you are aware if users are leaving quickly, or "bouncing". If Google notices that users are not spending a long time reading information on your site, they might surmise that it is not useful for the topic that they searched. Provide engaging content and deliver the information that you promised and your visitors will by stay longer.

Optimise your ranking

There are other things that you can do to improve your site's ranking on Google. These include making sure you don't have a bad domain history as a result of using "black hat" tactics in the past. And while you're at it, make sure that you have not been penalised by Google for some other reason.

You should also always keep your domain registration up to date and make sure that you are optimised for mobile. Ranking can be affected by how well your website works. Test your page speed to make sure that it downloads quickly and check that you have good quality backlinks. Lastly, ensure that your businesses' citations are present in local listings, as this helps build credibility.

If you're looking to improve your website's ranking, we can help. No matter the reason, we want to help you get your website ranking as high as possible. In fact, our team of experts is standing by ready to help you diagnose and fix any issues that are preventing your website from ranking well. All you have to do is use our free website grader tool which will give you an overview of what we can do to improve your website's SEO, speed and design. We look forward to helping you achieve the online success you deserve!

Is your website making the grade or just coasting along? Find out with our website grader. And we can help your website put its best foot forward.

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