You could be suffering from an underlying medical condition if you’re feeling tired all the time. The same can be said for agency fatigue, but we have a cure for that. Let’s run through your symptoms and diagnose them so we can treat your condition.
The symptoms of marketing agency fatigue include:
- The paradox of choice
According to US author Mark Manson: “We are actually often happier with less. When we’re overloaded with opportunities and options, we suffer from what psychologists refer to as the paradox of choice. Basically, the more options we’re given, the less satisfied we become with whatever we choose.”
A marketer’s reaction will be to utilise all of them as much as possible. There are so many different kinds of agencies promising niche services that you want to make sure you’re giving your company the best means of exposure. Your aim is to deliver an effective marketing outcome, right? How can you achieve this when you’re focusing on too many marketing goals? What does this lead to? Too much to accomplish.
The key to delivering a successful digital strategy lies in deciding what not to do. Think of Amazon. The American multinational technology company created a hybrid app instead of investing in a mobile website which are bite-sized versions of the real deal. How can Amazon hope to put all that information in a constricted place? It knew what not to do.
- No time to supervise
Right, you now have a bunch of campaigns running simultaneously. You think you’re doing great for yourself but wait, the results are inconsistent. Your marketing has ended up as wallpaper, not because of poor strategy, but poor execution. Do you still have the paradox of choice in the back of your mind? Good. Remember, it’s smarter to focus on executing fewer tactics well with the maximum opportunity for success than spreading your resources thinner across multiple executions.
Here’s your prescription
You don’t need to spread your resources too thin to remain relevant in the digital economy. All you have to do is to find a holistic agency with an offering that extends beyond what traditional agencies are offering. And expect to receive some serious business consulting from them. A good agency will extract the right elements to develop and implement holistic digital solutions through multiple touchpoints.
Our digital team takes a good look at your business to understand your challenges and opportunities and then provides the correct mechanisms, platforms and frameworks to deliver outstanding results.