Last year, Siemens CEO Joe Kaeser wisely quipped that data is the oil of the 21st century. “[It is] the raw material that our economies, societies and democracies are increasingly being built on,” he said. Pre-Cambridge Analytica, a statement like that might have seemed hyperbolic. But now we know that data is powerful enough to disinform an electorate, sway public opinion and write history.
Data undergirds all our processes at League Digital. From research and road mapping to implementation and optimisation, every decision is justified by a data point. We always dedicate enough time for exhaustive and thorough data discovery – and it’s not without reason. As you’re about to find out, a data-driven strategy isn’t just our way of doing digital marketing, it’s the best way.
You’re sitting on a gold mine
Domo’s Data Never Sleeps 7.0 highlights some interesting statistics about the glut of data that’s out there. By 2020, we will have produced 40 times more bytes of data than there are stars in the observable universe. In one digital minute, 390 030 apps are downloaded, 188 million emails are sent and nearly 4.5 million Google searches are conducted. Your consumers are readily producing vast amounts of data and being able to intercept it and put it to meaningful use has never been more important for your brand’s digital marketing.
There’s no such thing as TMI
Your customer data, product usage data and production data (including staff data) can reveal gaps in your brand’s communications, value proposition or digital market strategy. For example, survey and usage data from your website could reveal that your users hate long lead-capturing forms. With this insight, you can pivot to easy signup and gather the rest of the data later. Another example is taking a noticeable uptick in off-peak holiday bookings from market research and using it to adjust your tourism business strategy.
The more you know about your brand, competitors, customers and business paradigms, the better equipped you will be to deliver unforgettable customer experiences and impactful personalisation.
The right tools = the best insights
Of course, if all you have is a treasure trove of data that you can’t make heads or tails of, you’re no better than your competitor who hasn’t been gathering any data at all. Data is wasted without context and analysis. This is where we come in.
Anyone can help you to gather data, but only League Digital has the right combination of expertise, cutting-edge technology and sheer industriousness to turn your ecosystem of data into a high-performing digital marketing campaign.
We can home in on your audience through segmentation, find your brand voice with keyword research and social listening, differentiate your offering with market research and competitor analyses, and deliver highly personalised customer experiences backed by artificial intelligence (AI). We measure, report, optimise and repeat. League Digital didn’t invent this way of doing digital marketing, but we’ve certainly perfected it.
If you want to learn more about how you can give your brand a data-fuelled digital marketing advantage, download our digital marketing brochure.