MICHELIN: Keeping engagement rolling with digital marketing during the pandemic

MICHELIN: Keeping engagement rolling with digital marketing during the pandemic
15
Dec 21

Eamon Allan

Community Management

Customer Relationship Management

Digital Strategy

Email Marketing

Inbound Marketing

Lead Generation

Marketing Automation

Paid Media

Social Media

We’re proud to say that we weathered the storms of 2020 and even made advancements for our client, MICHELIN.

For MICHELIN, our focus for 2020 was to drive a better brand experience for our followers and future customers. We also wanted to drive engagement with this audience and to engage and retain our audience and leads for longer.

We created one whole digital ecosystem that used 2019 leads, new 2020 leads and leads from our MAP project. This was to ensure all MICHELIN users in the database were continuously nurtured with content marketing, pushing users to request a quote on tyres and become SQLs.

We created a game and landing page for 2020 that encompassed the five powerlines where leads received content marketing, RSVP forms to events and product pushes. We also used segmentation and initiated the building of a microsite for a Bibendum campaign and set up a RECAMIC workflow automation for the B2B market to effortlessly filter the data.

Contact us to discuss how we can help you build a holistic digital strategy to support your operations and achieve digital transformation that will put you ahead of the curve.

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