Content Marketing

Knowledge is buying power

Information is the most powerful tool for persuasion. The more your clients know, the more empowered they feel about making their buying decisions, and the better the quality of your leads.

Digital content marketing is a strategy that consistently serves up valuable and relevant content to prospects which addresses their concerns, pain points and needs. Content marketing in digital marketing helps brands to build trust with their audiences and maintain a relationship with customers. We implement SEO (Search Engine Optimisation) backed content marketing strategies that are contextual, informative and structured to guide leads along the sales funnel and to maximise conversions.

Why we trust digital and content marketing?

Digital content marketing strategy delivers on average three times the digital conversions then paid media, providing a more significant ROI. Leads are generally further down the buying stage as they have all the relevant product or service information they needed to make a purchasing decision.

Content marketing gets three times more leads than paid search advertising. 
(Content Marketing Institute) 

Our approach to creating content is to deliver high-quality digital copy against your marketing plan, for your specific targeted audience, with the goal of lead generation. Focus your content marketing effort on the following trending formats: Blogs, microblogs, long-format content, copywriting, podcasts, webinars, video scripts, visual assets and well-crafted Google AdWords and social media posts. 

Solutions with this capability

social prospecting workbook

Related Posts

Deliver actionable sales-qualified leads every time

posted by Christopher Brown on September 22, 2020

Nowhere does the rule of quality over quantity matter more than in lead generation. MarketingSherpa reports that 61% of marketers send all their leads to sales departments when only 27% of them are ready to buy.

Read More

How to steer digital transformation in the right direction

posted by Justin Glanville on September 09, 2020

Our digitally transformed world never stands still and neither can you. Regardless of the industry, every business should be on its way to becoming a digital business.

Read More

Don’t reinvent the content wheel, use historical optimisation

posted by Christine van Zyl on August 20, 2020

The personal touch is a crucial element of successful customer experience. Consumers want to feel engaged and cared for by your salespeople when making their buying decisions.

Read More