Staying current is key for any web design, and that includes the B2B space. In a world that is trend-driven and constantly changing, customers who think that your designs aren't up-to-date will quickly move to your competitors.But, web design that is attractive, easy to use and accessible will always help you to generate interest. The following are some of the biggest trends that web designers should be aware of to stay competitive. Paying attention to many of these elements will also make your website rank higher on Google.
UX never goes out of style
User experience (UX) is an important part of modern web design. Web users who feel frustrated by using your website are likely to abandon it for one that offers a better user experience. The navigation should be well-organised, and the information users want should be easy to find with working links. White space is important to create harmony, balance and visual appeal. The page loading time should also be short so that you don't try your potential customer's patience.
Chatbots that are smarter
B2B buyers, like their customers, are more demanding than ever and one of the ways you can keep them happy is by letting them use a chatbot that can help address their needs. Self-service customer care empowers users with the ability to help themselves without having to negotiate human interactions. According to 93digital, providing a smarter chatbot means ensuring that it responds quickly, is available round the clock, and is AI-powered for more insightful interactions.
Optimise for mobile
With more and more people using mobile to browse the web, it's important to optimise your website for mobile. The first step is to make sure that your site loads quickly on mobile. You can do this by reducing the size of images and adding a responsive design. Secondly, you should make sure that your website is designed with minimalism and concise content in mind. This will allow for a better user experience and faster load times. Finally, you should use some of the mobile-first design choices such as larger buttons and text, and accordion menus that can fold out. Also make sure that your site is clickable so users can navigate easily from one page to another.
Accessibility for all
In 2022 we are more concerned about accessibility in general, and in B2B web design, this applies to making sure that all users can engage with your website. There are many things you can do to make your website accessible including large fonts, colour contrast and text for audio.
Nostalgia takes it back
According to Zenmedia, nostalgia is one of the trends to watch in 2022. Apparently, imagery that evokes the past exerts a powerful influence on us, and we hanker for the comfort of times gone by in a time of crisis. So it's not surprising that in the wake of the upheavals of the pandemic, a nostalgic look is becoming popular. Web designs that give the feeling of 90s or early 2000s print media are on the up and up.
Would you like to get a diagnostic of your website in seconds with recommendations on how to improve it? We have a free online tool that will instantly grade your site, taking into consideration the most important metrics including performance, mobile responsiveness, SEO, and security. Check out our website grader tool here.
