Applying modern design trends for striking websites and apps

Applying modern design trends for striking websites and apps
29
Sep 21

Ian Greaves

Design Systems

User Experience

By delivering an amazing cross-platform design-driven user experience, you can turbo-charge your brand’s ability to engage new customers and retain existing ones. Don’t underestimate the power of good design, and be sure to keep up with the latest design trends for a competitive edge.

To create CX journeys that deliver measurable growth, you need a purpose-driven user experience and user interface design. Every step of the journey should be guided by best-practice design principles to shape a cohesive brand experience from start to finish.

Keep the user front-of-mind

Elaborate page designs might look amazing but can still fail to serve their most important function – supporting the user journey. A user-centric design approach should carry an understanding of the needs, desires, goals and constraints of the platform’s end-users, and prioritise them.

The result will be an interface that is intuitive, responsive and a pleasure to engage with. We’ve found that merging functionality designed in this way with attractive visuals creates a lasting brand impression and delivers impressive (and measurable) results. And to ensure brand familiarity throughout the user journey, a consistent multi-platform experience is an important box to tick.

The latest UI and UX trends

Design trends change as user behaviour and tastes evolve and it’s important to keep up to stay ahead of the competition. Some of the latest UI and UX trends we’ve observed include:

  • Minimalism

Less is more. By creating an uncluttered user interface, users can focus on the task at hand.

  • Simplified UX

The fewer steps in the process, the better. Don’t make user journeys longer than they need to be.

  • Glassmorphism (frosted glass effects)

This is a dynamic blur effect that sits over imagery and supports text and content.

  • Iconography and illustrative SVGs

These elements stand out prominently to assist the user’s decision-making process.

  • Engaging animations & microinteractions

These animations add an additional finishing touch to the page. Microinteractions are small moments of interaction between the user and the design. Well-designed microinteractions enhance the user’s experience.

  • Advanced personalisation

A personalised design can give a user the impression that content was created just for them.

  • Touchless interactions

Consider integrating novel ways to interact, such as VUI (voice user interface) or air gesture control.

  • Gradients and realistic textures

This can add depth to a page while creating a more tactile experience.

  • Dark mode

With users spending more time on their devices, dark mode plays an increasingly important role. It also reduces battery drain on devices.

  • Neumorphism

Combining flat design and skeuomorphism, neumorphism is a clean visual style that uses colours, shapes, gradients and shadows to create page depth.

  • Improved onboarding experiences

Making it easier for users to sign up and enter their information will help to improve the level of personalisation offered.

Tie it all together

At League Digital, we’re passionate about giving visitors to your site or your app users the best possible experience to ensure they complete their journeys and keep coming back for more. We’re guided by best practice design principles and anchored by an understanding of the role of design in driving conversions and ultimately achieving business goals. To put the power of good UI and UX to work for your business, speak to us.