Don't let your business website stifle sales

Don't let your business website stifle sales
Mar 23

Riaan Pietersen

For any modern business, a world-class website is a must-have. It has become more important than physical premises, and its role in driving sales continues to grow. And yet so many businesses feel their sites are holding them back and thwarting their growth potential.

Stuck on an outdated CMS

If you believe that your business website is costing you, you wouldn’t be alone. New research from Umbraco has found that a quarter of organisations believe their company websites are costing them business. Digital platforms have been evolving and gaining new levels of functionality, and businesses of all sizes need to keep up with the pace of change. That isn’t always easy to achieve, especially if you’re on the wrong content management system (CMS).

The Umbraco survey, conducted among 150 decision-makers at organisations with between 100 and 10 000 employees, found that many businesses are stuck on platforms that are inadequate for their needs. Across all sectors, 54.7% of respondents said they required extended website functionality through new technologies to enable analytics, personalisation and online transactions. And yet 30% said their companies were paying for CMS features that will never be used.

Among the primary CMS concerns cited most, according to ITBrief Australia, were the ease with which new features could be added and the cost of doing so, the in-house developer skills required, performance in terms of speed, and ensuring ongoing support and security updates. But in spite of these concerns, nearly a third of respondents said they were making do with outdated CMS platforms because they believed moving to another platform would be too expensive.

The open-source answer

“We understand organisations’ reticence to move off monolithic CMS. However, over time, this strategy risks making them more vulnerable to market changes and new competitors that are using more nimble technology architectures that deliver what customers want," said Umbraco CEO Kim Sneum-Madsen, as reported by ITBrief.

“As an open-source CMS company, Umbraco’s mission is to make it as simple as possible for companies to extend their CMS by integrating technologies that serve their immediate business needs and provide the flexibility to adapt over time,” Sneum-Madsen added.

Umbraco offers businesses creative freedom with the ability to seamlessly integrate designs, as well as the scalability and extensibility to easily meet the changing needs of a growing business. Plus, the simplicity of the editing process means that a developer’s assistance isn’t required, making content management easy.

A growth-enabling CMS

Umbraco is a great choice for businesses looking for a cost-effective (with no license fee), extensible, and secure content management system. Thanks to its open-source nature, Umbraco can be easily customised to meet your specific needs. And with a wide range of extensions, plugins, and themes available, you can easily create a unique website that perfectly fits your business.

From a security standpoint, the open-source CMS again offers distinct advantages. Frequent security updates and a community of 225 000 developers worldwide who share information on any vulnerabilities as they’re discovered ensure the platform remains as bullet-proof as possible.

Switch to a better CMS

With a more capable CMS, your business website can win over prospects rather than deter them. The ability to create unique designs, add sophisticated features, employ advanced analytics and rely on rock-solid security makes Umbraco an ideal CMS for a growing business looking to make a great impression and drive sales in a highly competitive digital landscape. Add to that its cost-effectiveness and ease-of-use, and you have a formula for success.

Chat to us about how we can give your business that formula by helping you make the switch to Umbraco.

What's the best CMS platform?

We've compiled the research about which CMS stands out above the rest, so you don't have to.

Brochure download