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Capabilities

Buyer Personas

Finding your ideal customer is half the sales battle won

Businesses can waste many of their resources by trying to sell to as many people as possible. We believe (and can prove) that identifying the perfect customer for your product amplifies your chances of making a sale.

Composing comprehensive, well-researched and data-driven buyer personas is a crucial first step of any marketing strategy. We can identify who you should be targeting and build 360-degree views of them that include their goals, pain points and how best to connect with them. Our buyer personas are authentic representations of real people and tell us everything we need to know so we can grow your brand effectively.

Solutions with this capability

social prospecting workbook

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