image

Capabilities

Buyer Personas

Finding your ideal customer is half the sales battle won

Businesses can waste many of their resources by trying to sell to as many people as possible. We believe (and can prove) that identifying the perfect customer for your product amplifies your chances of making a sale.

Composing comprehensive, well-researched and data-driven buyer personas is a crucial first step of any marketing strategy. We can identify who you should be targeting and build 360-degree views of them that include their goals, pain points and how best to connect with them. Our buyer personas are authentic representations of real people and tell us everything we need to know so we can grow your brand effectively.

Solutions with this capability

social prospecting workbook

Related Posts

Digital transformation and platforms go hand-in-hand

posted by Riaan Pietersen on April 01, 2020

When thinking about platform development, it’s important to keep in mind that a platform is a collection of two or more technologies working together in harmony to create value.

Read More

How we can help you right now

posted by Jackie Grieve on March 26, 2020

This is a challenging time for all of us.

Read More

Is your corporate website living its best life?

posted by Bradley Kronson on March 25, 2020

Since the internet established itself in the modern world, it has become clear that your website is key to your success.

Read More