For more than 30 years, Pilot Software has provided cutting-edge Point of Sale business solutions, covering everything needed to run a successful restaurant or hospitality business.
League created a holistic strategy that defined and leveraged growth opportunities for Pilot to achieve the goal of increasing their exposure and leads. We aimed to connect the restaurant software company with its audience through well-crafted digital solutions, delivering a digital experience unique to the company, and presenting an exceptional brand experience to the end consumer.
The solutions that we suggested drove traditional marketing and content on all channels to grow audiences and communities. We made an inbound marketing strategy which included planning and designing the digital engagements, SEO, content, paid and organic social media, and an overhaul of their corporate website. We featured lots of top-of-funnel, industry-related content to delight the Pilot community. Our goal was to create content that users would share with friends and on their own social media pages, including elements like fun facts and tips. This gave the brand more exposure and the potential to attract leads organically.
Our results speak for themselves. Check out these growth percentages from 2021: