We are a digital agency in a league of its own

We are a digital agency in a league of its own
Mar 22

Cuan Humphries

Digital Platforms

"We're different."

Everyone says that. What matters is action.

I’ll spend the entirety of this blog convincing you that League Digital is worth your time and money.

We see the human behind the brand

There is no one-size-fits-all approach to building relationships with clients. Many agencies employ the same digital strategy regardless of the client – it definitely saves them time, but it makes your brand look exactly like all the others. To help our clients grow, we develop a customised digital strategy.

Our team works with you to determine and address your pain points with intuitive digital solutions.

Essentially this means we’ll recommend certain platforms based on your pain points and not necessarily what everyone else is doing. We don’t follow the crowd – we follow your audience.

We want to understand your needs

It’s also important for you to know what you want. It makes our jobs easier. A better understanding of your business needs in terms of website goals, search engine optimisation (SEO), advertising, social media and graphic design will enable you to have a more effective and meaningful conversation with us.

You might think this is the job of an agency, but it’s more productive if you’ve thought about these aspects before approaching one. If you’re in the market for a car, you’ll research, budget and identify your needs (do you need a family car, 4x4 or a standard hatchback). You wouldn’t go to a dealership and let them do everything for you.

At League, we do understand that this might be challenging for some, which is why we take the time to understand a customer's exact goals and ambitions and tailor the solution to them.

We do not spray and pray

We are 100% data-driven. We are constantly looking at analytics and reports to adjust tactics and optimise as soon as we see a drop in numbers or room for improvement.

This is how it works:

  1. Before we do anything, we sit with the client to understand and quantify their goals. We definitely love the SMART model.
  2. Then, based on that, we come up with a strategy that aims to achieve those goals. If something is not going to directly support what you need to achieve, we do not include it. So, no wasted budget.
  3. We are constantly reviewing reports and evaluating where we are in terms of reaching our goals. We do this by plugging the website and various marketing tools into Databox to provide us with visual, easy to understand reports and dashboards.
  4. As soon as we see something is not performing, we will readjust the strategy to ensure we reach the goal at the end of the campaign.

Well, you might then say: “I’ve still heard this before.” Fair enough. Here is a quote directly from the client’s mouth:

"We needed creative people who would become part of our team rather than an outsource. League understands how to collaborate, support and integrate all aspects of our business into the online space." – Stephen Embleton, News Network and Online Manager for Earth Touch.

We are credible

It’s important for you to ask for client testimonials from digital agencies. They might have a lot of clients, but are they happy? Also, churn – a cycle of different customers in and out – is very common for agencies. Our long-term relationships with clients is a testament to our capabilities. Our clients are generally with us for more than three years or lasting decades like our customer relationship with DStv. It's because we’ve delivered time and again.

The quickest way for you to determine whether or not an agency is credible is to analyse its website. Is it well maintained? What about its social media platforms? I think our website speaks volumes and so do our social accounts. No matter what you’re in the market for, always check the website first.

We don’t work in silos

We believe in offering a holistic, full-service approach. We understand that all aspects of digital work hand in hand; one cannot be truly effective without the other. Our team keeps the entire digital ecosystem in mind when building out strategies.

Marketers tend to focus on the client and agency sides. But there is a third side that’s often overlooked, the technical one. Any marketing strategy requires an understanding of website development technologies.

You must build and host a good website since it is your main point of entry for your potential customers. This is why having a well-rounded view of digital marketing is so important.

If you would like to know more about working with League, chat to one of our experts. While you wait, you can have a look at our impressive digital solutions.